Si chiama “Pepsi, the choice of a new genetarion”, la collezione Fila di felpe, t-shirt, sneakers e calzettoni sportivi, tutti giocati sui colori condivisi dai due brand: bianco, rosso, blu, richiamando l’estetica vintage delle campagne Pepsi anni 50 . Con i due loghi posti uno accanto all’altro, per ribadire la loro stretta collaborazione. La release date ufficiale è stata fissata per il 7 Aprile, anche se per ora non è stata rilasciata nessuna informazione sul luogo dove poter acquistare i prodotti. Non è la prima volta che Pepsi e Fila lavorano ad un progetto insieme, l’avevano fatto con successo già in passato e per questo si ripropongono di nuovo sfruttando l’onda creativa e inovativa del reparto di design tutto italiano del marchio Pepsi a New York.
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